Despite the pandemic, the world of travel retail remains a massive and booming industry, with airport shops and duty-free stores attracting travelers worldwide. In 2022, the market was valued at $68.91 billion, showcasing its resilience and continued appeal. However, the in-flight shopping segment has not enjoyed the same success, experiencing a stagnation and even a slight decline in recent years. This peculiar discrepancy led us at SKYdeals to take a closer look at the relationship between travelers and shopping during their journeys.
It’s a well-known fact that airports dedicate vast areas to retail spaces, enticing passengers with a plethora of shopping options. However, in-flight shopping has not been able to garner the same level of enthusiasm.
Surprisingly, when examining the list of passengers’ travel priorities, shopping ranks a mere 15th place!
So, the million-dollar question is:
What do passengers truly desire during their flights?
The answer is quite simple – they’re seeking ways to kill time and avoid the dreaded boredom that often accompanies air travel. In other words, passengers’ top priority is entertainment.
Recognizing this critical insight, we at SKYdeals realized that if we could somehow transform shopping into a form of entertainment, we would have the potential to achieve groundbreaking conversion rates. This realization led to the creation of SKYdeals, a platform dedicated to developing the concept of in-flight shoppertainment!
Our mission is to make shopping not just a way to pass the time, but also an engaging and enjoyable activity for passengers. By incorporating elements of entertainment into the shopping experience, we aim to revolutionize the in-flight retail market and breathe new life into its growth.
Imagine a shopping experience that captivates passengers with exciting deals tailored to their specific route, time of day, and even the plane’s GPS location.
Picture passengers eagerly anticipating limited-time offers, group buying events, and exclusive promotions that transform shopping into a thrilling in-flight activity.
At SKYdeals, we’re not only redefining the shopping experience; we’re also leveraging the latest technology to make it seamless and accessible. Our platform is designed for multi-device usage, allowing passengers to access a world of preferred offers from brands, airport retailers, and service providers directly from their own devices.
As we continue to innovate and redefine the in-flight retail landscape, we’re committed to making shopping an integral part of the travel experience. By offering passengers a unique, entertaining way to shop, we believe that we can make a significant impact on the industry and ultimately change the way people think about in-flight shopping.
Join us on this exhilarating journey as we continue to push the boundaries of what’s possible in the realm of in-flight retail, harnessing the power of shoppertainment to create unforgettable experiences for passengers all around the world!